Internet Marketing Starting Guide & Free Toolkit

The first thing you need is the right mindset. You have to realize that internet marketing is not easy and you will have to invest time and effort into learning and applying. But you also have to realize that it is well worth the effort. There is a direct correlation between the work you put in and the rewards you reap.
The second thing you need to do is to treat internet marketing like a business. It is not a hobby that you just spend time and money on for fun. This is a business that has real profits and losses. It is an investment in your financial future.
The third thing: HAVE FUN! Enjoy learning. Enjoy understanding. And most importantly: enjoy applying it.
That said, we are going to cover some of the basics and also learn about lots of free tools to make things a lot easier.

Lets get started…
The first thing is keywords. This is where it all starts. Do your research up front. Keywords are the foundation of your business.
Like it or not Google is the 700 lb guerrilla of the internet. Take advantage of the information they make available.
Start off your keyword research with their free keyword tool. You can find it here:
https://adwords.google.com/select/KeywordToolExternal
When you are researching keywords think about what people are searching for. Since you are running an internet business, you are going to have to get paid. This means that you want to target people that are ready to spend money.
If someone is searching for “funny videos” it is going to be a lot harder to make money from them than someone searching for “50 inch plasma HDTV reviews”.
Think about what a person is looking for when they search the internet for something. If you know your audience and you know how to target them, they will find you. Put yourself in their shoes. What would you be searching for?
Your job is to answer that question and give them a solution.
Once you have list of keywords, narrow it down (search AdSense tricks on Google to find out more details on what makes a good keyword). Once you have it down to 10 or so, pick one that you think will be the best target keyword. Make sure you are picking this target keyword based on how many searches it gets, competition, etc.

If you need some ideas on what to sell, what keywords to target, what people are looking for or just need a place to start some idea generation, check out these websites:
Clickbank Products – target products that have a gravity greater than 30 (more on Clickbank later):

http://cb-analytics.com/
Popular items on ebay:

http://pulse.ebay.com/
Popular items on amazon:
http://www.amazon.com/gp/bestsellers
The hottest current searches on Google (be selective here as not all of these can be monetized easily):

http://www.google.com/trends/hottrends
What is popular on Yahoo (the same applies here as with Google hot trends):
http://buzz.yahoo.com/
Use DMOZ to find target niches that you think you can monetize:

http://www.dmoz.org/
As you do your research, you will be compiling a lot of data that needs to be edited and cleaned up. Here are some free tools to help you in the process:
This is a notepad on steroids:
http://notepad-plus.sourceforge.net/uk/site.htm
Here is one of my favorite tools, I use it about everyday for keyword list editing:
http://www.goodkeywords.com/keyword-pad/
Spreadsheets are your friend. If you don’t have MS Office, you can get an open source version that is MS compatible here:
http://www.openoffice.org/
As you browse the internet you will also find a lot of sites that require an email address for you to sign up before they give you any good information. Here are some disposable email address services you can use if you do not want to give them your personal email. Keep in mind that these do not require a password and anyone can access the email address you create.
http://10minutemail.com/10MinuteMail/index.html
http://www.mailinator.com/index.jsp
http://www.yopmail.com/en/
Now that we have our target audience and have our keyword list ready to go, we need to find something to sell. The best way to do this is by selling products as an affiliate. With affiliate marketing, you do not actually own any products, you simply promote them and get a cut of the sales price. Here are some places where you can sign up to be an affiliate (all of these sites are free to join):
Clickbank is by the far the biggest. They sell only information products and software that are downloadable. A lot of people get started here:
https://www.clickbank.com/
PayDotCome is another big player is this arena:
http://paydotcom.com/
Amazon also has an affiliate program with products you can promote:
https://affiliate-program.amazon.com/
Another site worth checking out is Commission Junction. You do not necessarily promote products so much as generate leads for their advertisers. Depending on what you are promoting, you may also get paid on actual sales:
http://www.cj.com/
This is where we start to get into the details.
Before we build a website, we need some actual content to put on it. The best thing to do is to write a few original articles about it. Yes this does involve writing skills but we are going to do this the easy way.
First we need an article that we can rewrite. Head on over to one of these websites and grab one that matches your keywords:

http://ezinearticles.com/
http://www.articledashboard.com/
http://www.goarticles.com/
Try to find articles that your target audience would be interested in reading.
Once you have an article picked out, we need some software that will help us rewrite it. Our goal is to rewrite the article with fresh sentences, paragraphs and wording but we are going to use the original as a guide.
Go here and pick up a copy of dupefree pro:
http://www.dupefreepro.com/
Once you have it installed, copy the original article into the article 1 section. Rewrite the article in the article 2 section. Once you have rewritten it, use the software to compare them and rewrite your article as needed.
If you need some help in the rewriting process, grab a copy of wordflood. It will help you replace a lot of words with synonyms.
http://www.wordflood.com/Free.html
Now that we have an article, go back and rewrite a couple more. The more content we have the better. Start off with at least 3.
Once you have your articles done, check them using this website:
http://www.articlechecker.com/
This site will check your articles against Google’s and Yahoo’s indexes and tell you how original your articles are. It works by searching for phrases in the search engines. The fewer phrases it finds, the more original your articles are and, therefore, the better they are.
Once you have your articles done, it is time to find some relevant images. We are going to use free stock photos. This is a great site to get them from:

http://www.sxc.hu/
Find images that relate to your article. For example, if you are writing about dog training, then find images of dogs.
Now that we know we have products to sell to our target audience and some content it is time to build a website. Luckily there are lots of places you can do this for free. But simply building a website is not good enough. There are a lot of people out there trying to make an income online so we are going to make sure that we are competitive.
In order for your website to be competitive and come up in the search engine results where people will see it, you need to have not only one website, but an entire network.
We are going to cover a basic model of this but keep in mind that this is only the beginning. You can also take this model and tinker with it to see what works for you. This is only a starting point.
First what we are going to do is go over to Squidoo and build a lens (a lens is what they call websites):
http://www.squidoo.com/
You will have to play around with it to figure out how it works. Look at some of their popular lenses and you should get an idea of how to set yours up. Once you understand how the site works, post one of your articles on it along with some images and some other modules (rss feeds are good as they update with fresh content automatically but don’t overdo it). Save the other 2 articles you have.
Why are we saving these articles? Because Google loves pages that are updated regularly with fresh content. Use these articles to add to your Squidoo lens (website) later. Once you have the site built with an article, some images and other modules, wait a few days or a week and add your second article. Then add your third one a few days later. The idea is to make it look like the site is being built over time. That way every time Google comes back to your site, it will notice new content and will know that it needs to come back later to look for more.
Once you have your site built, you will need to write more articles for the other sites you are going to build. But now we are going to create them in mass.
We are going to make 1 article into many articles.
How are we going to do this?
Simple – by spinning the content. Spinning is a technique that utilizes software to rewrite an article. We are going to create what is called a seed article. A seed article is what the software uses to create different version of that article from.
Here is an example of what a sentence looks like in a seed article:
The {quick|fast} brown fox jumps {over|above|around} the lazy dog.
The software will pick out only one word that is enclosed in the curly brackets and leave the rest of the text intact. So for this sentence, you will get variations like this:
The fast brown fox jumps over the lazy dog.
The fast brown fox jumps around the lazy dog.
The quick brown fox jumps over the lazy dog.
You are going to need to rewrite your article using this style. Here is a website that will help you out and will generate copies of your article for you:
http://www.jetspinner.com/
Once you have the seed article done and several copies generated, we are going to post one version of the article to a few of these websites:
http://business.blinkweb.com/
http://blogsome.com/
http://www.livejournal.com/
http://quizilla.teennick.com/
http://www.ever.com/
http://www.vox.com/
http://www.weebly.com/
http://www.wetpaint.com/
http://wordpress.org/
http://www.xanga.com/
http://www.yola.com/
These are all similar sites to Squidoo but also slightly different in the way you set things up. Once you have 4 or 5 new websites, you will want to link them all back to your original Squidoo lens. Make sure you use anchor text in the html link. You can read more about anchor text and how to link the sites here:
http://www.tizag.com/SEOTutorial/seo-anchor-text.php
Here is a guide on html code so you know how to properly format the link:
http://www.htmlcodetutorial.com/linking/_A_NAME.html
What you will end up with is 4 or 5 sites that all point back towards your main squidoo lens. This will make it look important in the eyes of Google.
Now that we have a network of sites, it is time to work on converting visitors to our Squidoo lens into paying customers. You will need to write a review of the product you are selling and make it the focus of your lens. Put it above the articles so that your visitor sees it first.
Here are some websites where you can learn about how to write a review article:

http://www.wikihow.com/Write-a-Product-Review
http://www.cloudynights.com/item.php?item_id=606
Once you have a review article, you will want to add your affiliate link to the end. You can get your affiliate link from the affiliate sites we talked about earlier (Clickbank, Amazon, Commission Junction or PayDotCom).
Now that we have our sales page setup and our website network complete, it is time to add some backlinks. Backlinks help show Google that our website is important and help increase our search rankings.
One of the ways to do this is to submit our site to social bookmarking networks. Here is an article about what social bookmarking is:

http://en.wikipedia.org/wiki/Social_bookmarking
We need to create accounts with each of the sites and submit it to them. But we are going to automate this process as much as possible using a service called Onlywire. You can find it here:
http://onlywire.com/

Onlywire supports 30 or so bookmarking services. You will need to sign up for an account at each one.
Here are the services onlywire supports:
http://onlywire.com/thebutton
Once you have all your accounts setup with the various bookmarking sites, simply add them to your onlywire account. It is a good idea to bookmark pages that are not yours so that it looks more natural. Find stories on foxnews or mashable or other news services and bookmark them through onlywire. This will help in your account not getting banned by the bookmarking sites.
After you have bookmarked your pages, we are going to get more backlinks by submitting the RSS feeds from the sites. Here is an article about RSS if you are new to it:

http://www.commoncraft.com/archives/000528.html
Once you get your RSS feeds from your Squidoo lens and other sites, submit them to these websites:
http://feedsubmitter.com/
http://www.feedage.com/
http://www.feedagg.com/
Search around AdSense tricks for more.
After all of this, you will want to continue to maintain your website network, but especially your Squidoo Lens because that is where you make the money.
And that is the basic process of internet marketing. There is much more to learn but this should give you an idea of what is involved. This should also give you all of the necessary tools to get started.
Take your time to learn about each step involved. Learn what you are doing and why you are doing it.
And the most important part is to get creative. Try to build your own methods. Google is getting smarter everyday and you need to be able to stay on top of it.
A good way to do that is to read the latest news on mashable.com and also check up on AdSense tricks. They both cover a lot of what is emerging around the internet.
I am not going to explain these but here are some other free resources you can use as you build your own internet marketing empire.
Free website hosting:
http://www.100best-free-web-space.co…Free-Host.html
http://www.110mb.com/
Free domain names:
http://www.co.cc/
Backlink Checkers:
http://www.iwebtool.com/backlink_checker
http://backlinkwatch.com/
https://siteexplorer.search.yahoo.com/
Free software:
http://sourceforge.net/
http://download.cnet.com/windows/
iMacros for Firefox – this is an add-on for Firefox that will allow you to automate much of the work you do online. It works within your Firefox browser and performs actions you have assigned to it.

https://addons.mozilla.org/en-US/firefox/addon/3863
Free content management systems (CMS) for building your websites (wordpress is the most popular and easiest to learn):
http://wordpress.com/
http://www.joomla.org/
http://drupal.org/
CCleaner – this is a quick way to erase internet history, cookies, etc. It also clears your Recycle Bin among other things.
http://www.ccleaner.com/
Filezilla – The best FTP program out there
http://filezilla-project.org/
Web browsers (because Internet Explorer sucks)

http://www.mozilla.com/en-US/firefox/upgrade.html
http://www.google.com/chrome
Closing thoughts:
Learn all you can but make action your primary goal. You don’t make any money or any progress without action.
Plan. Acton is most important but having a plan of action is MUCH more important. Spend a few minutes figuring out what you are going to do before you get online. Ask yourself “What am I going to accomplish today? What is my purpose right now?”
Get creative. Be the best. If you aren’t the best yet, figure out how to do it.

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Get Started to Make Money Online

One of the biggest and most frequently asked question online in the Internet Marketing industry is “How do I get started”.
Most people, acquire a cheap “Make money online” E-book and then they read half way through it and think “well this helped me none.. I just don’t understand”.
I know some people will disagree, but breaking into Internet Marketing and being successful takes determination and is very hard to do.

FIRST OFF: I see too many people trying to just make money. They’re only in it for the money and only want to make some sales.
This is a big problem. Why?
No one comes online looking to randomly buy things. Everyone is looking for an answer to a problem they’re having or looking for a solution to something. Remember.. your job is not to make a sale but to solve someone’s problem and in turn.. that is what will make you a sale.

So what do you need to make money online?
#1: You need a clue.
Anyone can search google for answers to making money online, but you’ve got to have an understanding of what you’re doing or you’ll always be running around searching for answers.

#2: You need a plan/idea.
Brainstorm! You need to have a mapped out vision in your head of your business. Do you plan on purchasing a domain and starting a product on dog health care, buying domains and selling them, selling home made materials on e-bay, writing articles, etc. There are so many options out there for what you want to do, but you’ve got to have an idea and a plan before you can start making money. Brainstorm in your head and think to yourself..
“What am I good at?”
“What am I knowledgeable about?”
“What is something I really enjoy doing/talking about?”
“How do I plan on providing information on this product?”

#3: You need a website.
Unless you plan on marketing to forums and groups (which isn’t a very well played out business plan) you need to establish a website. Before you start thinking “I have no money for a website”. You can always start a blogger. www.blogger.com

If you’re looking at starting a website, I would highly recommend Host Gator to beginners and novice marketers. The options of managing/running your website are great and at such a low cost, it’s hard for me to refuse Host Gator when ever I plan on getting a website.
Hosting at Host Gator starts out at $4.95 so this is great for a beginner’s website or just starting out.
Now comes the part I had trouble with when I began. Website Design/Website creation. I am not a HTML savvy guy.. believe me. While I am sure there are many sources you could hire for you to create your website, I believe everyone should learn to create their own material at one point or another.

You need a website with an easy design/layout because anything hard to read or something that doesn’t look professional will have a much lower conversion rate than what you hope for.
Remember, when you’re writing your sales copy/creating your product… you’re speaking out to people that have a problem and are in need of a solution.
Make Money E-Book – People are broke.. who wants to be broke?
Train Your Dog E-Book – A loud and undisciplined dog is a danger to you and everyone around you.
A Guide To Smart Car Buying – Learn to save gas and to save earth
Do you see what I am saying? You have to speak to people in the certain niche you’re trying to sell in, because you’re trying to fix a problem someone has or answer a question that someone has.
In my opinion, fear and hype are two of the biggest sellers there are.
Trying to sell a vehicle? Examine your audience.. a young man will be interested in something fast and loud and will want to impress the ladies in his hot new ride. You have to know who you’re selling too and get them hyped, because a hungry crowd always comes back for more.
 Don’t get me wrong now.. I am not saying a website is the only way you will ever make money period, I am just saying that this is probably the best way to create an automated source of income.

#4: Patience/Consistence.
If making money online was as easy as snapping your fingers.. everyone would be e-millionaires.
So many people quit trying once they find out how much work is actually involved in creating an online business and being good at what you do. You have got to keep consistent.
You’ve got a killer website but no sales, why not?
Get inside your market’s head and view your website not from your point of view but theirs. Do not think “how will this make me money” but “will this solve my problem”?
Be consistent and always add new fresh content and possibly new products to keep your customers/readers coming back for more. A hungry crowd can never get enough no matter how much they spend.
Now then, here are some suggestions as to when you do get a business up and running, but are not mandatory.

E-MAIL LISTS!
If someone opts in to your e-mail list.. chances are.. they’re interested in what you’ve got or curious. A lot of websites don’t offer a chance to opt in to an e-mail list and a lot of money is to be made off this. A lot of people who see a website once won’t purchase something because they simply don’t know the source. A couple of e-mails possibly sending out some free methods/tactics or newsletters might change Curious George into a buyer.

Remember.. Internet Marketing is not an overnight task.
You can either sell your own or someone else’s product.
If you’re new to the game.. I don’t recommend purchasing any products, because I guarantee you that 75% of the information you just paid for can be found on a forum for free.
The more consistent you are, the more determined you are, the more it will show. Don’t give up just because you don’t hit the lottery over night because like I said.. if making money online was truly “That easy”, everyone would be doing it.

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5 Categories Internet Business Models

Opportunities and how to make money on the internet is not limited. Every day there is always a model or a new way. On the one hand, this could be good news because it means the chances of success are very wide open for everyone. However, on the other hand, also could be bad news because the opportunity is so great, often times people who are just starting will be confused: Which opportunities will be selected and engaged first?

To help you choose the best business model, below are five categories of Internet business models, each of which contains a variety of models that major ones.

1. Sell your own product, is to sell your own products, whether your own products or someone else, and therefore you have stock or inventory. The business model in this category is the earliest and most popular to date. Its products could have a physical product / tangible or digital products / intangible assets, such as MP3, ringtone, e-books, membership, and others.
2. Sell your own service, is to sell your services. This is a fast growing category at this time. Generally, you sells your skills. For example, create a website, design a logo / banners / websites, writing articles, translating, make an e-books, make software, doing SEO, PPC advertising management services, and much more. With this business model, you never have to meet directly with those who need your services.
3. Affiliate Marketing, is to sell others products or services to the compensation commission for each sales transaction that occurred (Pay Per Sale), for each lead / prospect given (Pay-Per-Lead), or for each click made (Pay Per Click .) MLM / network marketing that is run online fall under this category.
4. Contextual Advertising, in this category, you create a website with content that is interesting to be visited by many visitors. Income derived from text ads, banner, or videos that are relevant to the content of the website. For example, you have a website that displays the results of football matches, then the ads that appear with respect to matters regarding football, such as merchandise, game equipment, and the like.
5. Site Flipping, is a category of transactions involving the buying and selling websites. Website is assets like houses. Business people are buying a website whose value is low, then polished it to sell it back at a price much higher.

Five of these categories, can be said to represent more than 95 percent of the business model or how to make money from the internet.Actually, many other ways, such as HYIP (High Yield Investment Program), GPT (Get Paid To), forex trading, and others. But this was included as a means of investment, not a business model on the internet.

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Exercise That Can Help You Find Strong Reasons To Build Internet Business Success

Close your eyes and relax. Make your body to relax. Calm the mind to be focused. Listening to soft instrumental songs can also help your body to relax. Pull a deep breath and exhales slowly. Do this three times. Make your body to relax, start from head to toe.

After achieving a relax body condition, ask, "Why would I want to create a successful Internet business?"

Discover the reasons / causes an emotional and powerful.

Visualize the sense of having a successful online business. Visualize your website generating leads every day and your customers happy to give their money in exchange for the products, information, or your services.


Visualize how your life changed into much better with your successful online business . Feel the feelings of pleasure, pride, and confidence to know that so much money into your account. Feel happy and comfortable feeling this for a few while.
Now pull another deep breath and count from numbers 1 through 5 by gently and slowly open your eyes.


After doing these exercise, chances are, you've found a strong reason. Write a strong reason in a notebook. Then, write a short-term objectives for the next 90 days and are relevant to the reason you have posted previously.

For example, you find reasons to build a successful online business is to quit your full-time job and have plenty of time with your family and your children. And goals for the next 90 days is to invite the whole family for a vacation to Bali. Write these reasons and goals in a regular notebook and read and imagine it has become a reality every night before sleeping. Why before sleeping? Because that's the right time for image / visualization that you create can get into your subconscious mind.


Note: You will not get what you want. You are not misreading. You will not get what you want. You will only get what you describe in your subconscious mind.
Therefore, the routine of reading and imagining your reasons and goals have become a reality every night before sleeping. That's the fastest way for your success picture into your subconscious mind.

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Consistent And Never Give Up

Consistent means to allocate time and attention every day to build your online business. Do not do your online business for six hours today, but just take the time to do it again next week. This is often done by a beginner in this business. Momentum can not be created by way of working that way. You better allocate one-two hours and is committed to build this business every day. Only then, your enthusiasm  can stay awake.

In addition to consistent, your also need to do massive action and have the attitude of never give up. A successful internet business must have more failure stories than success stories. Normal happens that out of every three to four new business ideas are made, only one is successful. However, the result of a successful business is far greater than the costs incurred to make all businesses that fail. So, if you fail in an online business, evaluate the cause and try again. If it fails, evaluation again and try again. The longer your will be getting smarter and will not repeat the same mistakes.

This never give up attitude will easily you have if you have strong reason to succeed. That is why less than 10 percent of people will achieve success. Failure is always bitter to anyone. However, people with winning attitude will continue to move on, while people with a loser attitude will stop.

You are a winner or a loser?

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